Lola Starr

Lola Starr is a premium clothing brand for adults and children.

Established in 2018, Lola Starr’s modular fashion clothing items have detachable pieces, allowing room for growth, seasonal transition and easy alteration to suit changing needs and tastes over time. All items are designed and manufactured in the UK.

Lola Starr sought assistance from Eco-I NW to help develop a commercialisation strategy for their sustainable athleisure wear range, with the aim of helping them flourish in the business to business (B2B) marketplace.

The business owner had goals to generate more revenue by getting her products further afield to reach her target customers. Eco-I NW provided assistance by undertaking a company review and conducting market research to determine the issues and strategic options. This included a supply chain carbon assessment calculation. The goal was to drive more wholesaling to other UK independent boutiques and sustainable clothing brands, both online and offline, through marketing and brand awareness, by highlighting the product life cycle of the carbon footprint, in comparison to other products.

Together, Eco-I NW and Lola Starr developed a digital strategy and digital readiness assessment. This included complete digital diagnostic with the support LCR 4.0 START projects, a review of current products available on the market and continued access to academic support with the assistance of Graduate Futures, Business Clinic and LJMU-funded Discovery Internships.