Dr Fang Bin Guo
School of Engineering
Faculty of Engineering and Technology
Email: F.B.Guo@ljmu.ac.uk
Telephone: 0151 904 1393
Dr. Fang Bin Guo is a highly qualified and experienced professional in the field of industrial design. Holding a BA, MSc, and PhD in the subject, he demonstrated a deep understanding of the discipline and its applications in real-world scenarios. As a Reader in Industrial Design at Liverpool John Moores University, he is teaching the BSc Product Design Engineering programme and supervising PhD research in areas such as human-centred design, cognitive ergonomics, and urban regeneration.
Dr. Guo is well-known for his expertise in the study of Human Factors and is currently working on several prestigious projects that are funded by the AHRC-Newton Fund, MarRI-UK, EU H2020, and IAMU, where he is leading an international, cross-disciplinary team in his research endeavours.
Languages
Chinese (Mandarin)
English
Degrees
2010, University of Salford, United Kingdom, PhD Industrial Design Education
2003, University of Salford, United Kingdom, MSc Industrial Design
1991, Luxun Academy of Fine Arts, China, BA Industrial Design
Academic appointments
Reader in Industrial Design, Liverpool John Moores University, 2021 - present
Senior lecturer, BSc Product Design Engineering, Liverpool John Moores University, 2010 - 2021
Lecturer/Programme leader, BA Industrial Design, Dalian Polytechnic University, 1999 - 2001
Postgraduate training
PGCert in Higher Education, United Kingdom, Liverpool John Moores University, 2012 - 2015
Journal article
Guo FB, Roberts EE, Zhan X, Johnston K. 2023. Driving renovation: A comparative research project in urban regeneration across cities in China Journal of Urban Regeneration and Renewal, 17 :172-189 Publisher Url Public Url
Zhan X, Guo FB, Roberts E. 2023. Image-Based Research Methods for Mapping Tourist Behaviour: Smart Photos Tourism Recreation Research, DOI Author Url Publisher Url Public Url
Guo FB, Roberts EE, Zhan X, Johnston K. 2021. Consideration of Human-Centered Emotional Design and Cultural Strategy in Urban Regeneration in China Journal of Urban Design, DOI Publisher Url Public Url
Ge X, Jiao L, Qu J, Guo FB. 2020. Sustainable Urban Regeneration Based on Industrial Heritage Conservation in Dalian, China Test Engineering and Management, 83 :19353-19359 Publisher Url Public Url
Ender J, Wagner JC, Kunert G, Guo FB, Larek R, Pawletta T. 2019. Concept of a Self-Learning Workplace Cell for Worker Assistance While Collaboration with a Robot Within the Self-Adapting-Production-Planning-System Informatyka, Automatyka, Pomiary W Gospodarce I Ochronie Środowiska,, 9 :4-9 DOI Publisher Url Public Url
Zhan X, Shen C, Ji Z, Chen J, Fang H, Guo F, Zhang JF. 2019. A Dual-Point technique for the entire ID-VG characterization into subthreshold region under Random Telegraph Noise condition IEEE Electron Device Letters, 40 :674-677 DOI Author Url Publisher Url Public Url
Zhao Y, Du HB, Guo FB. 2019. Consideration of Human Factors in a Design of Fire-rescue Window Art Work, Public Url
Guo F, Wang Y. Respecting, Retaining, Recreating: The Successful Renovation of Beijing 751D-Park Tallon A. Journal of Urban Regeneration and Renewal, 18
Conference publication
Mu B, Bin Guo F, Yang Z, Jenkinson I. 2023. Interface And Interaction: The Symbolic Design for Bridge Conning System Cognitive Computing and Internet of Things, 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023) 73 :202-211 DOI Publisher Url Public Url
Guo FB. 2022. Towards an Ergonomic Interface in Ship Bridges: Identification of the Design Criteria AHFE International: Industrial Cognitive Ergnomics and Engineering Psychology, AHFE 2022 35 :108-117 DOI Author Url Publisher Url Public Url
Guo FB. 2022. Experiencing the History and Cultural Heritage: The Tourist Centred Map Design of Liverpool City AHFE International: Industrial Cognitive Ergonomics and Engineering Psychology, AHFE2022 35 :125-133 DOI Publisher Url Public Url
Zhan X, Guo FB, Fairclough SH, Lee D. 2021. Psychological Impact on Design: Empirical Case Studies in City Regeneration of Post-Industrial Sites Advances in Neuroergonomics and Cognitive Engineering, AHFE 2021:3rd international conference on Industrial Cognitive Ergonomics and Engineering Psychology (ICEEP) :320-327 DOI Publisher Url Public Url
Ge X, Qu J, Guo FB. 2020. On Major Issues and Countermeasures of the Regeneration of Former Industrial Sites in China Advances in Economics, Business and Management Research, 3rd International Conference on Advances in Management Science and Engineering (IC-AMSE 2020) 133 DOI Publisher Url Public Url
Guo FB, Roberts EE, Du H, Wang Y, Chen Y, Ge X. 2019. A Comparative Research of Culture-led Regeneration across Cities in China ICUSP 2019 : International Conference on Urban Studies and Planning, ICUSP 2019 : International Conference on Urban Studies and Planning Publisher Url Public Url
Ender J, Jan C, Kunert G, Larek R, Pawletta R, Guo FB. 2019. Design of an Assisting Workplace Cell for Human-Robot Collaboration IEEE: I2 PhDW 2019 DOI Publisher Url Public Url
Guo FB. 2018. Shifting Product Design from Technology Driven to User Centre Design Driven 3rd International Conference on Design & Production Engineering 7 DOI Publisher Url
Zhao Y, Guo FB, Du HB. 2018. A Pedagogical Study of Industrial Design Education for Industry 4.0 3rd International Conference on Design & Production Engineering 7
Guo FB. 2017. Capturing Imagination: A Shift from Teaching to Learning ICERI2017, 10th International Coference of Education and Research and Innovation Author Url Publisher Url Public Url
Guo FB. 2016. Switching From Lecture to Design Workshop 10th International Technology Education and Development Conference, 2016. Publisher Url Public Url
Guo FB, Finlay PJ. 2015. Educating Design Professionals In The 21st Century The 17th International Conference on Engineering and Product Design Education Public Url
Guo FB, Finlay PJ. 2015. Aligning teaching and learning approach and assessment method to enhance the quality of higher design education INTED2015 Proceedings 2015, 9th International Technology Education and Development Conference,2015 :1859-1866 Publisher Url Public Url
Guo FB, Williams A. 2006. A comparative study of Industrial Design Education across HE Institutions within the UK and China D2B -IDM 2006, D2B - The 1st International Design Management Symposium: Shanghai 2006 Publisher Url
Guo F, Yang Z, Jenkinson I, Ender J. Changing the Role of Design AHFE 2019_Proceedings of the 10th International Conference on Applied Human Factors and Ergonomics (Spring.com), 10th International Conference on Applied Human Factors and Ergonomics
Guo FB, Yang Z, Blanco Davis E, Khalique A, Bury A. Does being Human cause human Errors? Consideration of Human-Centred Design in Ship bridge design 12th International Conference on Applied Human Factors and Ergonomics (AHFE 2021) DOI Publisher Url Public Url
Qu Z, Abujaafar M, Wang J, Nazir S, Mallam S, Blanco-Davis E, Guo FB, Sivori H, Symes S, Yang Z. Advanced Bayesian model to quantify the adequacy of organisation for human reliability: A maritime case. DOI Publisher Url
Books (authored)
Guo F, Roberts E, Johnston K, Zhan X. 2023. Industrial Regeneration in China: A Project Journey 978-1-3999-3935-5
Guo FB. 2021. Design Principle LJMU Public Url
Guo FB. 2021. Product Design and Presentation LJMU Public Url
Guo FB. 2011. Industrial Design Education Lambert Academic Publishing 9783844383256 Author Url Publisher Url
Design
Guo FB. 2019. Web Design Author Url
Guo FB. 2019. Logo Design Publisher Url Public Url
Highlighted activities
Research Grants Awarded:
IAMU, Addressing Human Error and Enhancing Performance through Human Factors, Grant value (£): $60,000, Duration of research project: 12 months. 2021
MarRI-UK, LADDER –‘ Lookout Awareness of Distractions: the creation of a Distraction Evaluation Ratio’, Grant value (£): 170,000, Duration of research project: 24 months. 2020
EU H2020, ENHANCE – Human Reliability and Training Network, Grant value (£): €173,000, Duration of research project: 4 yrs. 2019
AHRC - Newton Fund, What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Grant value (£): 250,000, Duration of research project: 36 months. 2018
Professional activities
Conference presentation:
ADDRESSING HUMAN ERROR AND ENHANCING PERFORMANCE THROUGH HUMAN FACTORS, International Association of Maritime University (IAMU) Conference AGA 22, Batumi, Georgia, Oral presentation. 2022
Experiencing the History and Cultural Heritage: The Tourist Centred Map Design of Liverpool City, 'Industrial Cognitive Ergonomics and Engineering Psychology Conference (ICEEP) 2022 @ AHFE 2022, New York, Poster presentation. 2022
Towards an Ergonomic Interface in Ship Bridges: Identification of the Design Criteria, 'Industrial Cognitive Ergonomics and Engineering Psychology Conference (ICEEP) 2022 @ AHFE 2022, New York, Oral presentation. 2022
A Comparative Case Study of Post-Industrial Regeneration Project Through Digital Footprint., Space Studies of Planning and Architecture. 2022, London, Oral presentation. 2022
Driving the Renovation: A Comparative Research in Urban Regeneration across Cities in China, Sino British Community Regeneration Symposium, Oral presentation. 2021
Does Being Human Cause Human Errors? Consideration of Human-Centred Design in Ship Bridge Design, AHFE 2021 /3rd international conference on Industrial Cognitive Ergonomics and Engineering Psychology (ICEEP)., Oral presentation. 2021
Changing the Role of Design, 10th International Conference on Applied Human Factors and Ergonomics (AHFE), Washington, Oral presentation. 2019
Comparative Research on Culture-Led Regeneration Across Cities in China, International Conference on Urban Studies and Planning (ICUSP). London, Oral presentation. 2019
Shifting Product Design from Technology Driven to User Centre Design Driven, Design & Production Engineering, Valencia, Oral presentation. 2018
Switching from Lectures to Design Workshop, 10th International Technology Education and Development Conference’ (INTED), Valencia, Poster presentation. 2016
Educating Design Professionals in the 21st Century, 17th International Conference on Engineering and Product Design Education, Loughborough, Poster presentation. 2015
Aligning Teaching and Learning Approach and Assessment Method to Enhance the Quality of Higher Design Education, 9th International Technology Education and Development Conference’ (INTED), Madrid, Poster presentation. 2015
Capturing Imagination: A Shift from Teaching to Learning, 10th International Conference of Education, Research and Innovation’ (ICERI), Seville, Poster presentation.
Conference organisation:
Industrial Cognitive Ergonomics and Engineering Psychology Conference (ICEEP) 2022 @ AHFE 2022, Session Chair & Scientific board member, https://ahfe.org/. 2022
Committee Member & Invited Speaker. INDUSTRIALMEET2022. International Meet on Industrial & Manufacturing Engineering. 2022
Pan Tongji Design Week 2021: Sino British Community Regeneration Symposium, Keynote speaker. 2021
Keynote speaker. 2021 International Forum on User Experience Development. 2021
Session chair & scientific advisory board member. Industrial Cognitive Ergonomics and Engineering Psychology Conference (ICEEP). 2021
Session Chair & Board of Industrial Cognitive Ergonomics and Engineering Psychology at AHFE. 2019
Session Chair. ICUSP 2019: International Conference on Urban Studies and Planning. London. 2019
Committee Member & invited speaker. Design and Production Engineering. 2018
Research Grants Awarded:
IAMU, Addressing Human Error and Enhancing Performance through Human Factors, Grant value (£): $60,000, Duration of research project: 12 months. 2021
MarRI-UK, LADDER –‘ Lookout Awareness of Distractions: the creation of a Distraction Evaluation Ratio’, Grant value (£): 170,000, Duration of research project: 24 months. 2020
EU H2020, ENHANCE – Human Reliability and Training Network, Grant value (£): €173,000, Duration of research project: 4 yrs. 2019
The European Regional Development Fund (ERDF), LCR 4.0, Grant value (£): 5,000, Duration of research project: 12 months. 2019
AHRC - Newton Fund, What Aspects of Participatory Design Can Help Urban Revitalisation; in Particular in the Restructuring of Former Industrial Zones in China., Grant value (£): 250,000, Duration of research project: 36 months. 2018
Innovate UK, A True Random Number Generator (TRNG) MVP for RFID Tags in Healthcare, Grant value (£): 132,843, Duration of research project: 6 months. 2018
LJMU, RFID-based Industrial Design for the IoHT Industry, Grant value (£): 3,000, Duration of research project: 12 months. 2018
Industrial connections:
Lloyd’s Register Classification Society (North Asia), Industrial partner of MarRI-UK project. 2020
Idea Latitude/Urban Planning and Design Institute, Creative industrial partner of AHRC-Newton Fund project.. 2018
Other invited event:
Lecturing at Tongji University, China, College of Design & Innovation in Aug-Sep. 2019
Lecturing in Luxun Academy of Fine Arts, China, School of Industrial Design. 2015
Visiting Professor, China, at Dalian University between 2014-2017. 2014
External collaboration:
Luxun Academy of Fine Arts (LAFA), School of Industrial Design. 2018
China National Association of Painting (CNAP), Public Art Committee.
Dalian Polytechnic University (DPU), Southampton International College.
Istanbul Technical University (ITU), Maritime Faculty.
National University of Sciences and Technology (NUST), School of Mechanical and Manufacturing Engineering.
Shanghai Maritime University (SMU), Merchant Marine College.
The South-eastern University of Norway (USN), Faculty of Technology, Natural Sciences and Maritime Sciences.
Tongji University (TJU), College of Design & Innovation.
Wuhan University of Technology (WUT), School of Art & Design.
Fellowships:
Fellow of the High Education Academy (FHEA), The Higher Education Academy. 2015
Teaching qualification:
PGCert in Higher Education. 2015
Membership of professional bodies:
Member, British Industrial Design Association (BIDA).
Member, The Institution of Engineering Designers (IED).